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Drivers and Marketplace Efficiency PR Manager

Hybrid - Full Time - Strategic Communications

Kazakhstan

Application ID: 6854

The role sits at the intersection of Product, Analytics, Marketing, Business, and regional PR teams, ensuring driver-related narratives are consistent, evidence-based, and scalable across markets.
You will convert driver insights, product changes, and performance data into clear storylines and press-ready packages — tailored by audience (drivers media, partners, government stakeholders) and designed for rapid localization by regional teams.
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Responsibilities

  • Own global drivers & marketplace comms (HQ): Set and run a measurable global strategy that keeps drivers core to inDrive storytelling.
  • Insights to news: Work with Marketing, Analytics, Business, and Product to surface driver trends and convert them into media angles and narratives.
  • Regional PR enablement: Produce localization-ready story kits, messaging, data-led narratives, press materials, and creative formats for media pickup.
  • Global content hub: Maintain a centralized content library (angles, proof points, key messages, data) for rapid regional adaptation.
  • Audience/channel tailoring: Adapt news breaks and messaging by channel and audience, from driver communities to government stakeholders.
  • Cross-functional alignment: Align HQ strategy with local execution across Product, Marketing, Analytics, Operations, and regional comms.
  • Budget & funding: Manage spend efficiency and identify incremental funding/support options.
  • Resource coordination: Orchestrate cross-functional delivery, agencies/partners, planning, KPI definition (and feasibility), and execution.

Qualifications

  • Experience in PR / brand storytelling / news-led comms (mobility/tech preferred).
  • Strong skill in extracting stories from data, product updates, and customer/driver insights.
  • Hands-on output: writes and produces narratives, op-eds, story packages
  • Proven cross-functional collaboration with Product, Marketing, Analytics, Business.
  • Strong English (written/spoken)
  • Collaborative, able to mentor and work across cultures and regions.
  • Analytical yet creative; focused on trust and reputation in fast-paced environments.

Benefits & Conditions

  • Stable salary, official employment
  • Health insurance
  • Hybrid work mode and flexile schedule
  • Relocation package offered for candidates from other regions.
  • Access to professional counseling services including psychological, financial, and legal support
  • Diverse internal training programs
  • Partially or fully payed additional training courses
  • All necessary work equipment

Interested? Fill out the form below!

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