Key Responsibilities
Product marketing & adoption
- Own product positioning and value propositions for:
- Card payments (hard cashless)
- Local cashless methods (QR, transfers, prepaid, etc.)
- User and driver wallets (balances, top-ups, promised payments, payment links)
- Translate complex fintech products into simple, actionable user messaging
- Build education and activation flows explaining:
- what the product is
- when and why to use it
- how it benefits users and drivers
- CRM & lifecycle ownership
- Design and own CRM strategies across the full lifecycle: activation, habit formation, retention, reactivation
- Lead multi-channel communication: push notifications, in-app banners, WhatsApp / messaging channels
- Work with Bloomreach: segmentation, dynamic content, triggered flows
Data, events & analytics
- Own the definition and quality of product & CRM events required for: segmentation, reporting, experimentation, ML use cases (eligibility, next-best-action, intent prediction)
- Partner with analytics to track: adoption and conversion to cashless, repeat usage, retention and contribution margin impact
- Drive A/B testing and experimentation for fintech communications and incentives
Cross-functional leadership
- Act as a key connector between: Product (Fintech / Payments / Wallet), Engineering, Analytics & Data Science, Local Marketing teams
- Support market rollouts across multiple countries with different payment ecosystems
Skills, Knowledge & Expertise
Experience
- 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing
- Strong experience with fintech, payments, wallets, or financial products
- Hands-on CRM experience (Bloomreach is a strong plus)
- Proven track record of driving product adoption through CRM
Skills
- Strong analytical mindset: comfortable with funnels, cohorts, uplift, retention
- Ability to work with events, data schemas, and dashboards
- Excellent communication skills – able to simplify complex products
- Experience running experiments and iterating based on data
- Comfortable working in cross-market, cross-functional environments
Nice to have
- Experience with driver / marketplace platforms
- Exposure to ML-driven CRM or personalization systems
- Experience scaling fintech products in emerging markets
Job Benefits
- Health insurance with oncology coverage and life insurance included.
- Hybrid work mode and flexible schedule.
- Relocation package offered for candidates from other regions.
- Access to professional counseling service,s including psychological, financial, and legal support.
- Diverse internal training programs.
- Partially or fully paid additional training courses.
- All necessary work equipment.