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Senior Marketing Analyst — Intercity

Hybrid - Senior

Kazakhstan, Almaty · Cyprus · Kazakhstan · Georgia

We are looking for a versatile Senior Marketing Analyst to support and drive marketing analytics for the Intercity vertical (long-distance rides) at inDrive. This is a key cross-functional role spanning CRM, Media, and Digital Marketing — from building end-to-end marketing analytics and reporting to identifying growth opportunities, optimizing performance campaigns, and running A/B tests.

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Responsibilities

  • Develop and maintain marketing analytics for the Intercity vertical: end-to-end tracking, reports, dashboards, deep-dive analyses
  • Analyze CRM campaign performance (email, push, in-app) and provide recommendations on segmentation and personalization strategies
  • Support the digital and media teams: analyze performance metrics, ROI, attribution models, and help optimize marketing spend
  • Work on marketing experiments: assist in hypothesis design, sample size calculations, and results interpretation
  • Identify growth levers: detect bottlenecks in the funnel, suggest improvements in communications, creatives, and channel strategies
  • Collaborate closely with product analytics and data teams to integrate marketing and product data for holistic insights

Qualifications

  •  3+ years of experience in marketing analytics (preferably in tech, e-commerce, ride-hailing, or travel industries)
  • Strong skills in SQL, BI tools (Tableau, Power BI, Looker, or similar), and Python or R for advanced data analysis
  • Solid understanding of how CRM channels, digital marketing, and media (brand campaigns, performance, CPA/CPI/ROAS) work
  • Experience with A/B testing, statistics, and basic attribution models
  • Ability to communicate insights clearly to business stakeholders and work effectively in cross-functional teams
  • English proficiency at B2 or higher (for meetings, reports, presentations)

Nice to Have:

  • Experience in multi-regional or international marketing projects
  • Familiarity with mobile app analytics tools (AppsFlyer, Adjust, Firebase)
  • Background in marketing mix modeling or causal inference techniques

Conditions & Benefits

  • Stable salary, official employment
  • Health insurance
  • Hybrid work mode and flexible schedule
  • Relocation package offered for candidates from other regions
  • Access to professional counseling services including psychological, financial, and legal support
  • Discount club membership
  • Diverse internal training programs
  • Partially or fully paid additional training courses
  • All necessary work equipment

Interested? Fill out the form below!

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    Thanks for applying and for your interest in inDrive!

    We appreciate the time and energy you put into this process. Our team will carefully review your application, and if you’re selected for the next round, we’ll be in touch.

    While we’d love to respond to everyone, the volume of applications we receive makes it challenging. But we truly appreciate you choosing to ignite your inner drive with us!

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