To succeed in this role, you should possess deep expertise in major UA platforms like Meta, TikTok Ads, Google UAC, and ASA, and have a solid understanding of unit economics including CAC, LTV, ROI, retention, and ARPU.
Proficiency in BI tools such as Looker, Tableau, or Power BI, and the ability to work with SQL for data analysis is highly valued.
You should be experienced in working with AppsFlyer or Adjust, including event setup, cohort analysis, and advanced attribution models.
Knowledge of SKAdNetwork and strategies for UA optimization under privacy restrictions is important, as is familiarity with competitive analysis tools like Sensor Tower, AppMagic, and Mobile Action.
Practical experience in building media plans, managing significant budgets, and forecasting KPIs is essential.
Qualifications
About the Role We are looking for a Senior User Acquisition (UA) Manager to take strategic ownership of user acquisition campaigns for our mobile apps.
This is a key role influencing business growth and core product metrics.
You will be responsible for scaling channels, generating hypotheses, managing significant budgets, and acting as a partner for cross-functional teams including Product, Analytics, Creative, and CRM.
Conditions & Benefits
Health insurance with oncology coverage and life insurance included.
Hybrid work mode and flexible schedule.
Relocation package offered for candidates from other regions.
Access to professional counseling services including psychological, financial, and legal support.
Diverse internal training programs.
Partially or fully paid additional training courses.