Digital Media Manager

Responsibilities

• Manage and execute digital media advertising campaigns across various channels
• Collaborate with cross-functional teams and stakeholders to align media strategies with overall business objectives
• Present post-buy reports and performance insights to cross-functional teams
• Conduct market research and competitive analysis to inform campaign strategies and identify new opportunities
• Develop hypotheses and agendas for testing and learning (T&L) initiatives
• Lead the strategic planning and execution of digital media activities
• Explore, test, and evaluate new digital media channels and platforms
• Track, report, and analyze key performance indicators (KPIs) for digital media performance across the assigned region

Qualifications

• Minimum 2 years of relevant experience in digital marketing, paid social media marketing, or performance digital marketing
• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field
• Equivalent work experience or certifications may also be considered
• Hands-on experience managing advertising campaigns across various channels (search, social, mobile)
• Strong analytical skills and ability to interpret data to drive strategic decisions
• Excellent communication and presentation skills, particularly in cross-functional settings
• Familiarity with industry tools and platforms (e.g., Google Ads, Facebook Ads Manager, analytics dashboards)
• Certifications are a plus