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Senior Marketing Manager

Hybrid - Senior

Kazakhstan, Almaty

Intercity Marketing Team is seeking a new team member: a Go-to-Market and Marketing Manager focused on the APAC and MENA regions.

The role involves managing marketing campaigns for intercity services across multiple channels. Key responsibilities include optimizing the marketing mix, managing budgets, conducting customer journey mapping, and leading regional marketing projects. The ideal candidate will have at least 4 years of marketing experience, strong data analysis skills, and experience working with mobile products. Proficiency in English (upper-intermediate or higher) and the ability to work in cross-functional teams are essential for success in this fast-paced environment.

Intercity is the second-largest business vertical at inDrive, with a presence in 35+ countries, providing long-distance passenger rides.

Position not open anymore

Responsibilities

  • Plan and execute marketing campaigns through different channels together with the cross-functional marketing team and external contractors: paid ads, social media, influencer marketing, traditional and new media.
  • Analyze performance, media, and brand strategies on a country/city level.
  • Develop and manage the communications budget, ensuring cost-effective use of resources.
  • Optimize marketing mix for maximum impact in each region.
  • Conduct Customer Journey Mapping (CJM) and Product Funnel analysis.
  • Generate hypotheses and execute tests to drive growth hacking initiatives.
  • Oversee the creation of effective and culturally relevant creatives for all marketing channels.

  • Support Regional Partnerships and New Channels:

    • Identify and nurture partnerships that align with regional objectives.
    • Explore and exploit new channels for business development.

  • Lead Regional Projects Execution:

    • Collaborate with all marketing departments and Business Development team on project execution.
    • Manage and drive marketing projects at the regional level.

Qualifications

  • Minimum 4 years of proven working experience in marketing.
  • Strong data and analytical skills.
  • Upper-intermediate or higher English language proficiency.
  • Experience working with a mobile product.
  • Proven track record of effectively delivering multiple marketing projects in a fast-paced environment.
  • Collaborative team player comfortable working in cross-functional teams.
  • Strong cultural communication skills, ability to adapt to various contexts.

Conditions & Benefits

  • Stable salary, official employment.
  • Health insurance.
  • Business trips: full coverage of travel and accommodation expenses, including daily allowances.
  • Hybrid work mode and flexible schedule.
  • Access to professional counseling services including psychological, financial, and legal support.
  • Discount club membership.
  • Diverse internal training programs.
  • Partially or fully paid additional training courses.
  • All necessary work equipment.