Marketing Analyst — СRM - Kazakhstan - Almaty

Responsibilities

Analyze the performance of CRM campaigns (email, push, SMS, in-app) and provide data-driven recommendations for optimization
Build reports and dashboards for marketing and product teams
Segment the customer base for precise targeting and personalized communications
Design and execute A/B tests and evaluate their results
Collaborate with product and BI teams to ensure proper data tracking
Support the marketing team in formulating hypotheses and testing them with data
Monitor key metrics such as retention, churn, conversion, LTV, and engagement

2+ years of experience as a data or marketing analyst
Strong proficiency in SQL
Experience using Python or R for data analysis
Hands-on experience with the Bloomreach platform (or similar CRM systems)
Solid understanding of marketing metrics and the sales funnel
Experience working with A/B testing methodologies
Ability to interpret data and translate insights into clear business language
English proficiency sufficient for reading documentation and communicating with international teams
Analytical mindset and curiosity
Proactive attitude and initiative
Ability to manage multiple tasks and deadlines
Strong communication skills, including the ability to explain technical findings to non-technical stakeholders

Stable salary, official employment
Health insurance
Hybrid work mode and flexible schedule
Relocation package offered for candidates from other regions
Access to professional counseling services including psychological, financial, and legal support
Discount club membership
Diverse internal training programs
Partially or fully paid additional training courses
All necessary work equipment