Back

Country Marketing Lead

Office - Senior

Brazil, Rio de Janeiro

We are seeking a highly motivated Regional Marketing Lead based in Brazil to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand’s presence and growing our business in Brazil.

Position not open anymore

Responsibilities

  • Hold responsibility for Passenger Acquisition and Retention KPIs
  • Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
  • Analyze digital performance, media, and car branding strategies and optimize the marketing mix
  • Hold country marketing budget processes
  • Generate hypotheses and execute tests to drive growth hacking initiatives
  • Lead brand positioning in line with local insights and global brand guidelines 
  • Oversee the creation of effective and culturally relevant creatives for all marketing channels
  • Identify and nurture partnerships that align with marketing objectives
  • Perform market and audience research

Qualifications

  • 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
  • Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
  • Experience working with a mobile product
  • Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
  • Hands-on project management experience, including agency management and direct involvement in tasks when needed 
  • Ability to develop market insights and marketing strategy and analyze campaign effectiveness
  • Strong data and analytical skills
  • English and Portuguese on a professional level

Conditions & Benefits

  • Be part of a growing and innovative company with a unique approach to ride-hailing.
  • Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued.
  • Have the opportunity to make a significant impact on the company and the industry as a whole.
  • Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands.
  • Competitive salary 
  • Medical insurance
  • Dental insurance
  • Daily food stipend
  • Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
  • Boundless Global Exposure: A Catalyst for Multifaceted Growth