Support the development and execution of CRM campaigns: Assist in planning, launching, and optimizing email, push, and in app messaging campaigns to enhance user engagement and retention.
Collaborate with cross-functional teams: Work under the guidance of senior team members with product, data, design, and marketing teams to align CRM initiatives with business goals.
Assist in customer segmentation and targeting: Help define audience segments and personalize communication based on user behavior and lifecycle stage.
Learn and utilize CDP/automation tools: Use platforms like Bloomreach (preferred) to build and optimize automated customer journeys with support from the team.
Monitor and report on campaign performance: Help track key metrics, conduct A/B tests, and provide data driven recommendations for continuous improvement.
Act as a supportive point of contact: Assist in gathering requirements and communicating CRM strategy and results to internal teams.
Stay up to date with industry trends: Continuously learn about new CRM engagement strategies, tools, and technologies to improve campaign effectiveness.
Qualifications
Foundational knowledge of CRM channels: Understanding of the principles behind email, push, and in app messaging campaigns. Internship, coursework, or 1 year of practical experience is a plus. Eagerness to learn segmentation and personalization: Keen interest in analyzing customer behavior and a strong desire to learn how to create targeted communication strategies. Familiarity with marketing automation tools: Basic exposure to platforms like Braze, Salesforce, Iterable, or similar is highly desirable. We are ready to train the right candidate. Analytical mindset: Basic proficiency with data; a strong desire to learn A/B testing, campaign performance analysis, and reporting. Experience with CDP systems (a strong plus): Any hands-on experience or coursework with a Customer Data Platform (CDP), especially Bloomreach, is a significant advantage. Strong communication and collaboration skills: Ability to work effectively with cross-functional teams, including product, data, and design, and a willingness to learn.
Conditions & Benefits
Health insurance with oncology coverage and life insurance included.
Hybrid work mode and flexible schedule.
Relocation package offered for candidates from other regions.
Access to professional counseling services including psychological, financial, and legal support.
Diverse internal training programs.
Partially or fully paid additional training courses.