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Head of Loyalty Program Marketing

Hybrid - Lead

Cyprus, Paphos

As a Head of Loyalty Program Marketing at inDrive, you will design and manage comprehensive loyalty programs to enhance customer engagement and retention. Collaborating with various departments, including marketing, product, marketplace efficiency, and analytics teams, you will lead initiatives that align with inDrive’s strategic goals. You will utilize your extensive experience in loyalty program management and data analysis to create personalized experiences and rewards, drive incremental revenue, and continuously improve the program based on customer feedback.

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Responsibilities

Program Development:

  • Design, implement, and manage a comprehensive loyalty program that aligns with inDrive’s strategic goals.

Customer Engagement:

  • Develop strategies to enhance customer engagement and retention through personalized experiences and monetary/non-monetary rewards.

Data Analysis:

  • Analyze customer data to identify trends, preferences, and opportunities for program improvement.

Collaboration:

  • Work closely with marketing, product, marketplace efficiency, and analytics teams to ensure the loyalty program is integrated with broader company initiatives.

Performance Monitoring:

  • Regularly monitor and report on the performance of the loyalty program, including key metrics such as customer satisfaction, retention rates, and ROI.

Budget Management:

  • Oversee the budget for the loyalty program, ensuring cost-effective use of resources.

Compliance:

  • Ensure the loyalty program complies with legal and regulatory requirements.

Qualifications

Experience:

  • Minimum of 5 years of experience in loyalty program/retention strategies management, preferably in a high-growth tech company.

Skills:

  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills.
  • Proficiency in CRM software and loyalty management systems.
  • Ability to work collaboratively across departments.

Knowledge:

  • In-depth understanding of customer segmentation, retention strategies, and the latest trends in loyalty programs.

Leadership:

  • Proven track record of leading complex projects and managing cross-functional teams.

Conditions & Benefits

  • Health insurance with oncology coverage and life insurance included.
  • Hybrid work mode and flexile schedule.
  • Relocation package offered for candidates from other regions.
  • Access to professional counseling services including psychological, financial, and legal support.
  • Diverse internal training programs.
  • Partially or fully paid additional training courses.
  • All necessary work equipment.

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