Key Responsibilities
- Develop and execute ASO strategy for key countries across the App Store and Google Play
- Optimize metadata and visual assets based on analytics, experimentation, and market insights
- Run and analyze A/B tests (Google Play Experiments, Product Page Optimization)
- Manage app store localizations and coordinate updates with regional marketing teams
- Conduct competitor analysis and keyword research to identify growth opportunities
- Build, maintain, and present regular ASO performance reports
Skills, Knowledge & Expertise
- 3+ years of experience in ASO for global markets
- Proven ability to develop and scale ASO strategy across multiple countries, increasing organic installs and improving conversion rates
- Strong understanding of App Store and Google Play algorithms, ranking factors, and optimization principles
- Hands-on experience with A/B testing, keyword research, creative optimization, and metadata iteration
- Proficiency with ASO tools such as AppTweak, MobileAction, AppFollow, Sensor Tower, or similar
- Data-driven mindset, strong analytical skills, and the ability to translate insights into practical growth actions
Job Benefits
Stable salary, official employment
Hybrid work mode and flexible schedule
Access to professional counseling services including psychological, financial, and legal support
Discount club membership
Diverse internal training programs
Partially or fully paid additional training courses
All necessary work equipment