Global Consumer Communications Lead

Responsibilities

• Lead consumer comms at HQ: Build and own global passenger communications strategy, ensuring riders are at the center of inDrive’s storytelling.
• Turn insights into news: Partner with marketing, analytics, and product teams to identify trends in passenger experience and transform them into newsworthy narratives and angles
• Deliver ready-to-use news content: Provide regional PR teams with press materials, messaging, data-driven stories, and creative formats that are designed for localization and media pick-up
• Create and manage a global content hub: Develop a central “newsroom” library of story angles, key data points, case studies, and visuals that regions can adapt
• Develop consumer-facing campaigns: Launch global initiatives that highlight fairness, inclusion, and real passenger experiences through news stories and campaign formats.
• Bring a consumer lens to every announcement: Ensure narratives are relatable, lifestyle-oriented, and relevant to passengers’ everyday journeys.
• Collaborate cross-functionally: Work with product, marketing, analytics, and regional comms to align global strategy with local execution.
• Mentor and support regional PR teams: Equip them with story packages and help adapt global narratives to local contexts while keeping consistency.
• Identify PR opportunities in cross-teams within the organization [business and marketing projects] to extract maximum relevant information from internal sources and turn complex propositions into simple and easy-to-digest action points for PR.
• Manage business stakeholders and their expectations: you should be ready to roll up your sleeves to convince stakeholders and prioritize comms needs alongside grounding up business expectations.
• Effectively manage internal and external resources, including but not limited to cross-functional team management, budgets, planning, KPIs setting (and their feasibility).

Qualifications

• Solid experience in consumer PR, brand storytelling, or news-driven communications, ideally in mobility, lifestyle, or other consumer-facing industries.
• Skilled at spotting news angles in data, product launches, and consumer insights.
• Excellent storyteller who can turn complex details into simple, media-friendly narratives.
• Hands-on and proactive: you don’t just advise, you create press materials, op-eds, and story packages yourself.
• Comfortable working cross-functionally with marketing, product, and analytics teams.
• Strong conversational English (comfortable in daily international work); Spanish is a plus.
• A team player who enjoys mentoring regional colleagues and building bridges across cultures.
• Analytical yet creative, with a passion for building consumer trust in high-growth environments.

Conditions & Benefits

• Stable salary, official employment
• Hybrid work mode and flexible schedule
• Relocation package offered for candidates moving to Cyprus
• Access to professional counseling services including psychological, financial, and legal support
• Discount club membership
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment
  
  
  Why join us
• Shape the global passenger voice of inDrive — one of the most distinctive challenger brands in mobility.
• Work at HQ level with impact across APAC, EMEA, and LATAM.
• Collaborate with passionate colleagues in marketing, product, and analytics.
• Join a mission-driven company that challenges unfair practices and empowers both drivers and passengers.