Content Team Leader LATAM & Development Countries

Responsibilities

• Lead the development and execution of influencer-first content marketing strategies for LATAM, ensuring alignment with global objectives while adapting to local market dynamics and cultural nuances.
• Define influencer and content-driven themes, formats, and channels to support brand awareness, engagement, sentiment, and user acquisition across inDrive verticals (e.g., Ride Hailing, Delivery, City Services, Freight, etc.).
• Expertise and Thought Leadership
• Act as the regional subject matter expert for influencer and content marketing in LATAM, setting the benchmark for campaign authenticity, cultural relevance, and performance impact.
• Provide strategic recommendations to global and regional stakeholders based on influencer insights, campaign data, and best practices.
• Own the end-to-end influencer marketing roadmap in LATAM: from defining strategy to execution, optimization, and reporting.
• Identify, onboard, and manage partnerships with creators, KOLs, and agencies to ensure impactful collaborations across different tiers (nano, micro, macro).
• Design scalable influencer programs and activations tailored to LATAM audiences.
• Optimize influencer investments against key metrics such as Engagement Rate, CPV, CPA, CTR, Reach, VTR, and ROI/ROAS.
• Content Planning, Production, and Optimization
• Integrate influencer collaborations into broader content plans across social, digital, and paid channels.
• Oversee the localization and creative adaptation of influencer-driven assets for maximum resonance in LATAM markets.
• Maintain and prioritize the influencer and content backlog for all non–ride–hailing verticals.
• Partner with global and regional product, brand, PR, performance, and design teams to align influencer and content initiatives with business goals.
• Serve as the primary point of contact for LATAM influencer marketing needs, ensuring smooth processes and clear communication across stakeholders.
• Performance Tracking and Insights
• Monitor, analyze, and report on influencer marketing KPIs, delivering actionable insights to optimize future collaborations.
• Leverage both content and influencer data to identify trends, measure ROI, and uncover growth opportunities across LATAM markets.
• Explore new influencer formats, storytelling techniques, and platform native features (e.g., TikTok trends, Instagram Collabs, YouTube Shorts) to stay ahead of the competition.
• Drive knowledge sharing across LATAM and global teams, ensuring continuous improvement and scaling of influencer best practices.
• Manage and allocate the LATAM influencer and content marketing budget effectively, ensuring cost efficiency and measurable ROI.

Qualifications

• 4+ years of experience in influencer marketing (content marketing experience is a plus), with a proven track record of successful campaigns across LATAM.
• English proficiency: B2+
• Expertise in adapting global strategies to diverse LATAM markets and verticals.
• Experience collaborating with cross-functional teams and managing complex influencer programs or regional workstreams.
• Deep knowledge of major platforms in LATAM such as Instagram, TikTok, Facebook, YouTube, X/Twitter, and LinkedIn, including algorithms, audience behavior, and local best practices.
• Strong expertise in influencer marketing and agency collaboration: from sourcing and contract negotiation to campaign design and performance optimization.
• Solid grasp of key performance metrics: ER, CPV, CPA, CTR, VTR, ROI/ROAS.
• Ability to lead cross processes and influence stakeholders without direct line management responsibility.
• Strong organizational skills to run multiple influencer activations and campaigns simultaneously.
• Comfortable working in fast-paced, remote-first, and multicultural environments.
• Data-driven mindset with hands-on experience using analytics and influencer tools (Meta Business Suite, TikTok Creator Tools, Google Analytics, HypeAuditor, CreatorIQ, or similar).
• Ability to transform data into actionable influencer strategies.
• Strong creative sense for storytelling, content integration, and brand narrative.
• Portuguese is a strong advantage.
• Excellent communication and presentation skills with the ability to inspire both internal stakeholders and external partners.