Senior User Acquisition Manager

Hybrid - Senior

Cyprus, Limassol

We are looking for a specialist to develop and execute a user acquisition strategy focused on achieving strong unit economics across products and markets. The role involves managing large budgets, scaling acquisition channels, building team expertise, and ensuring cross-functional collaboration on growth strategy.

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Responsibilities

Strategy and management

  • development and implementation of a user acquisition strategy based on business metrics LTV, CAC, ROAS, Payback Period.
  • Responsibility for the full cycle of UA campaigns in several channels and or geos from planning to analysis and optimization.
  • Participation in media planning, budgeting and preparation of strategic reviews by areas.
  • Implementation and development of new UA channels, monitoring their effectiveness.

Analytics and optimization

  • Conducting deep quantitative and cohort analytics on funnels
  • Building, launching and analyzing AB tests for creatives, offers, targeting and strategies procurement
  • Systematic analysis of the competitive environment using tools Sensor Tower, AppMagic, Mobile Action, Ads Library.
  • Collection and structuring of data from advertising platforms and analytical systems AppsFlyer, Firebase, Looker
  • Operational implementation Setting up, launching and scaling campaigns in key digital channels Meta, Google UAC, TikTok
  • Maintaining the relevance of creatives, audiences and hypotheses for each channel.
  • Regular reporting on the results of campaigns and channels.

Interaction and communication

  • Coordination of goals, hypotheses and adjustments to strategies with product, analytical and creative teams.
  • Providing the product team with recommendations based on the analysis of user behavior and funnels.

Performance metrics

  • Achieve KPIs for advertising channels and campaigns
  • Fulfillment of target KPIs for the country CAC, CPI, ROAS, CPA

Qualifications

Advertising platforms

  • Expertise in channels: Meta, TikTok, Google, ASA, etc.
  • Builds a purchasing strategy, scales campaigns taking into account unit economics.
  • Oversees one or more channels, is responsible for the result.

Analytics and metrics

  • Understand unit economics CAC, LTV, ROI, ARPU, retention at the cohort level.
  • Conduct indepth product analysis revenue per user, payback period by segments.
  • Know how to present findings to product and business teams.
  • Design scalable dashboards and reporting structures in Sheets.

Tracking and analytics

  • Deploy custom settings in AppsFlyer, Firebase, including advanced mapping.
  • Work with BI systems Looker, Tableau.
  • Advanced use of AppsFlyer cohort analysis, Protect360, custom dashboards, raw data exports.
  • Consults on setting up events, attribution and deep/deferred linking.
  • Optimize the structure of Skan campaigns: schema, prioritization of events, setting up conversion value.
  • Takes into account the limitations of Privacy Sandbox and develops migration strategies to new approaches.

Working with creatives and tests

  • Forms a creative strategy concepts, directions, test hypotheses.
  • Builds a testing framework offers, channels, audiences.
  • Supervises the work of designers and copywriters, ensures creative rotation.
  • Control the compliance of creatives with brand guides and brand index.
  • Responsible for the implementation of best practices in visual identity.

Planning and Budget

  • Participate in quarterly and annual budget planning.
  • Allocates budgets by region and product in accordance with business goals.

Conditions & Benefits

  • Stable salary, official employment.
  • Health insurance.
  • Hybrid work mode and flexible schedule.
  • Relocation package offered for candidates from other regions.
  • Access to professional counseling services including psychological, financial, and legal support.
  • Discount club membership.
  • Diverse internal training programs.
  • Partially or fully paid additional training courses.
  • All necessary work equipment.

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