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Drivers Marketing Lead LATAM

Hybrid - Lead

Peru, Lima · Colombia · Peru · Mexico

We are seeking a highly skilled and motivated Drivers Marketing Team Leader to join our team and oversee our marketing efforts across the LATAM region. This role is pivotal in driving our marketing strategies, managing campaigns, and ensuring consistent and effective communication with our drivers.

Apply for this position

Responsibilities

  • Creating & executing Driver Marketing strategy for InDrive ride-hailing app for all countries with inDrive presence in the LatAm region (Brazil, Mexico, Peru, Colombia, etc.)
  • Focusing on key analytically proven business metrics improvements (number of active drivers, increasing the segment of full-time drivers, new driver acquisition, retention) through Driver Marketing activities.
  • Owning and developing omni-channel driver communication stream with both current drivers and potential drivers on the market, including CRM, performance marketing, SMM, driver influencers, rich media, etc.
  • Executing driver marketing campaigns on the ground.
  • Leading cross-functional collaboration with different teams HQ teams and local team on driver marketing.
  • Conducting cus-dev and research among drivers.
  • Bringing local expertise to the HQ Driver strategy.

Qualifications

  • Expertise in marketing tools and brand-building strategies, demonstrated by 3+ years of experience in marketing.
  • Strong project management skills with a proven ability to coordinate and deliver cross-functional initiatives effectively.
  • Proactive mindset with the ability to independently identify opportunities, generate ideas, and propose impactful projects beyond assigned tasks.
  • Proven skills in sourcing and negotiating with local suppliers to ensure quality, efficiency, and local relevance.
  • Data-driven approach, with the ability to showcase results through measurable impact on key metrics.
  • Deep understanding of local cultural nuances and ability to apply this in driver marketing strategies.
  • English proficiency at B2 level or higher.


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