Drivers Branding Specialist

Responsibilities

• Local Branding Operations Management.

  Oversee daily branding operations and processes across assigned territories. Ensure task execution through direct coordination with marketing agencies, call centers, cobranding partners, and fleets.

• Marketing, KPI Achievement and Brand Visibility. Execute initiatives to increase brand visibility and awareness, contributing to organic user growth through branded vehicles and other visibility tools.

• Branded Driver Acquisition, Retention, and Activation.

  Drive programs to acquire new branded drivers, retain existing ones, and increase activity levels by leveraging available tools and coordinating operational campaigns.

• Stakeholder and Partner Management.

  Lead communication and coordination not only with marketing agencies but also with external partners such as vehicle fleets and local cobranding partners to support branding effectiveness.

• Process Improvement and Initiative Ownership. Independently identify inefficiencies or gaps in branding operations, propose practical improvements, and implement action plans with minimal oversight.

• Cost Optimization and Efficiency.

  Continuously seek and implement the most cost effective methods to improve branding efficiency, driver retention, and activation, ensuring optimal use of resources and budgets.

• Crossfunctional Collaboration.

  Work closely with internal teams including HQ streams, marketing, procurement, marketplace efficiency, driver operations, and business development to align on execution and unlock blockers.

• Performance Analysis and Reporting.

  Regularly track and analyze key performance metrics related to driver branding. Provide clear reports and insights to stakeholders, ensuring informed decision making.

Qualifications

• Education and Experience

  Bachelors degree (preferred) in business, marketing, economics, or related fields.

• Minimum 1-2 years of relevant experience in ride hailing, marketing, logistics, or related fields.

• Analytical Skills

  Good proficiency in Excel, Google Sheets for analyzing data and basic reporting. Familiarity with BI tools like Tableau or PowerBI is a plus but not mandatory.

• Project Coordination Skills

  Ability to manage multiple tasks effectively, prioritize appropriately, and consistently meet deadlines while delivering high quality work.

• Crossfunctional Communication

  Effective communication skills for working collaboratively with various internal teams and external agencies, ensuring clarity and alignment on goals and processes.

• Problem solving abilities

  Capacity to identify operational issues, analyze root causes clearly, and propose practical solutions effectively.

• Presentation and Reporting Skills

  Competent in preparing and presenting clear, concise reports to different stakeholders, providing relevant insights and updates on branding performance.

• Proactive and Results Oriented

  Demonstrates proactive initiative, taking responsibility for achieving targets, identifying opportunities for improvement, and actively contributing to process enhancements

Conditions & Benefits

• Stable salary, official employment
• Health insurance
• Hybrid work mode and flexile schedule
• Access to professional counseling services including psychological, financial, and legal support
• Discount club membership
• Diverse internal training programs
• Partially or fully payed additional training courses
• All necessary work equipment