User Acquisition Team Leader

Responsibilities

Designing and running A/B tests across user acquisition activities: channels, creatives, targeting strategies, and optimization approaches
Standardizing UA processes by creating guidelines, best practices, and channel specific playbooks Identifying and testing new tools, platforms, and partners for user acquisition
Analyzing UA campaign performance and generating hypotheses for improving key metrics (CPI, CPA, ROAS, LTV, payback)
Collaborating with the creative team to brief creative tasks and analyze creative performance
Monitoring digital advertising trends and competitor activities

3+ years of experience in UA or performance marketing
Strong understanding of major paid acquisition channels (Meta, Google, ASA, TikTok, etc.)
Hands on experience designing and analyzing UA tests
Experience working with mobile apps and understanding the specifics of app marketing
Good knowledge of mobile attribution, mobile analytics, and experience working with MMPs (such as AppsFlyer, Adjust) and analytics platforms like Firebase
Experience working with iOS UA campaigns and familiarity with SKAdNetwork and privacy related changes
Ability to formalize and document processes with a structured and systematic approach
Strong analytical skills and experience working with data
English proficiency at Upper Intermediate level or higher (for working with platforms and partners)

Stable salary, official employment
Health insurance
Hybrid work mode and flexile schedule
Relocation package offered for candidates from other regions
Access to professional counseling services including psychological, financial, and legal support
Discount club membership
Diverse internal training programs
Partially or fully payed additional training courses
All necessary work equipment