Senior Product Marketing Manager

Hybrid - Full Time - Global Marketing

Cyprus

Application ID: 1956

We are looking for a Senior Product Marketing Manager to drive activation, engagement, retention, and monetization through multichannel campaigns. You will partner with Product, Data, and ML teams to build AI-driven personalization, run experiments, analyze performance, and manage the global CRM roadmap for measurable business impact.

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Responsibilities

Own end-to-end CRM strategy across lifecycle stages to drive activation, engagement, retention, and monetization.
Develop, launch, and optimize multi-channel communication flows (push, email, in-app, SMS, WhatsApp) based on behavioral and predictive signals.
Partner with Product, Data, ML, and MarTech teams to design experiments, build new CRM capabilities, and scale AI-driven personalization.
Analyze performance using LTV, uplift, incrementality, and cohort metrics to identify high-impact growth opportunities.
Manage CRM roadmap and execution for global markets, ensuring timely delivery, cross-team alignment, and measurable business impact.

Qualifications

5 years in CRM/lifecycle marketing in high-growth digital products (marketplaces, mobility, delivery, or fintech preferred).
Strong expertise in segmentation, messaging logic, experimentation frameworks, and multi-channel communication orchestration.
Hands-on experience with CRM/ESP/CDP platforms (Braze, Bloomreach, or similar) and solid understanding of MarTech architecture.
Data literacy: SQL or analytical tools proficiency, ability to interpret models, and experience working with predictive/ML-based targeting.
Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and deliver measurable revenue or retention impact.

Conditions & Benefits

Stable salary, official employment
Health insurance
Hybrid work mode and flexible schedule
Access to professional counseling services, including psychological, financial, and legal support
Diverse internal training programs
Partially or fully paid additional training courses
All necessary work equipment

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