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Senior Marketing Analyst — Grocery

Hybrid - Full Time - Technology

Pakistan

Application ID:

We are looking for a Senior Marketing Analyst to join our Grocery team. This is a cross-functional role that requires a well-rounded marketing analytics professional with experience across performance, media, and CRM channels. You will evaluate end-to-end campaign effectiveness, identify growth opportunities, and drive decision-making through data.
You will collaborate closely with marketing, product, and operations teams, build comprehensive dashboards, design tests, and ensure that marketing investments deliver measurable impact. Your insights will play a key role in scaling the delivery business.
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Key Responsibilities

  • Analyze marketing performance across channels such as paid ads CRM, and promo campaigns to evaluate efficiency and ROI
  • Identify key drivers of user acquisition, activation, and retention and recommend actions based on data
  • Segment users based on behavior and value to enable targeted marketing and personalized offers
  • Track and improve promo effectiveness by analyzing discount usage uplift and cannibalization
  • Build and maintain dashboards to monitor the marketing funnel from impressions to repeat purchases
  • Collaborate with product marketing and operations teams to align marketing strategy with business goals
  • Ensure data accuracy and transparency by maintaining metric definitions and documentation

Skills, Knowledge and Expertise

  • 5+ years of experience in marketing analytics or performance analytics
  • Strong SQL skills, including working with large datasets and building data marts
  • Experience with Python or R for data analysis and modeling
  • Understanding of marketing funnel attribution models, LTV, CAC, and incrementality
  • Proficiency in BI tools like Tableau, Redash, or similar platforms
  • Ability to communicate complex analytical results to nontechnical stakeholders
  • Solid foundation in statistics and experimentation methods, including A/B testing

Conditions

  • Stable salary, official employment
  • Health insurance
  • Hybrid work mode and flexible schedule
  • Access to professional counseling services, including psychological, financial, and legal support
  • Discount club membership
  • Diverse internal training programs
  • Partially or fully paid additional training courses
  • All necessary work equipment

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