Consumer Research Manager

Hybrid - Full Time - Market&Customer Experience Research

Mexico

Application ID: 1807

As our Consumer Research Manager, you will be the “voice of our passengers and drivers”. This isn’t about just running surveys; it’s about providing the strategic intelligence that guides our brand positioning and global expansion. You will identify market gaps and consumer needs that allow inDrive to challenge the status quo in new and existing territories.

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Key Responsibilities

Brand & Health Tracking: track inDrive’s performance against competitors globally.
Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qual/Quant) to final presentation.
Agency Partnership:vSource and manage external research vendors, ensuring high-quality methodology and actionable reporting while optimizing the research budget.
Stakeholder Influence: Act as a strategic partner to the Marketing and Brand Team, and Regional Managers, turning data into “human stories” that drive business decisions.

Skills, Knowledge and Expertise

5+ years in a Consumer Insights or Market Research role (ideally on both agency and the client side in a global tech environment).
Methodological Depth: Expert knowledge of U&A studies,
segmentation, creative testing, and brand tracking.
Storytelling: A unique ability to look at a spreadsheet and see a narrative.
Global Mindset: Experience working across diverse cultural contexts and managing multi-country research projects.
Proficient in research platforms (e.g., QuestionPro, SurveyMonkey)
Proficient in using data visualization tools (e.g. Tableau) and desired: making dashboards from scratch
Proficient in using statistical packages (SPSS, R, or similar).
Conversacional level of english (B2- C1).

Conditions & Benefits

Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company.
Hybrid work.
Competitive base salary.

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Thanks for applying and for your interest in inDrive!

We appreciate the time and energy you put into this process. Our team will carefully review your application, and if you’re selected for the next round, we’ll be in touch.

While we’d love to respond to everyone, the volume of applications we receive makes it challenging. But we truly appreciate you choosing to ignite your inner drive with us!

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