Hybrid - Full-time - Middle - ARCHIVED Driver Branding EMEA
Kazakhstan
Application ID:
Join us as a Driving Branding Specialist and take the lead in shaping impactful branding experiences.
You’ll launch branded programs, boost our brand presence, and strengthen driver loyalty through smart retention tactics and data insights. Collaboration with cross-functional teams will be essential to improve overall driver satisfaction.
Local Branding Operations Management.
Oversee daily branding operations and processes across assigned territories. Ensure task execution through direct coordination with marketing agencies, call centers, cobranding partners, and fleets.
Branded Driver Acquisition, Retention, and Activation.
Drive programs to acquire new branded drivers, retain existing ones, and increase activity levels by leveraging available tools and coordinating operational campaigns.
Stakeholder and Partner Management.
Lead communication and coordination not only with marketing agencies but also with external partners such as vehicle fleets and local cobranding partners to support branding effectiveness.
Cost Optimization and Efficiency.
Continuously seek and implement the most cost effective methods to improve branding efficiency, driver retention, and activation, ensuring optimal use of resources and budgets.
Crossfunctional Collaboration.
Work closely with internal teams including HQ streams, marketing, procurement, marketplace efficiency, driver operations, and business development to align on execution and unlock blockers.
Performance Analysis and Reporting.
Regularly track and analyze key performance metrics related to driver branding. Provide clear reports and insights to stakeholders, ensuring informed decision making.
Education and Experience
Bachelors degree (preferred) in business, marketing, economics, or related fields.
Analytical Skills
Good proficiency in Excel, Google Sheets for analyzing data and basic reporting. Familiarity with BI tools like Tableau or PowerBI is a plus but not mandatory.
Project Coordination Skills
Ability to manage multiple tasks effectively, prioritize appropriately, and consistently meet deadlines while delivering high quality work.
Crossfunctional Communication
Effective communication skills for working collaboratively with various internal teams and external agencies, ensuring clarity and alignment on goals and processes.
Problem solving abilities
Capacity to identify operational issues, analyze root causes clearly, and propose practical solutions effectively.
Presentation and Reporting Skills
Competent in preparing and presenting clear, concise reports to different stakeholders, providing relevant insights and updates on branding performance.
Proactive and Results Oriented
Demonstrates proactive initiative, taking responsibility for achieving targets, identifying opportunities for improvement, and actively contributing to process enhancements