– Establish and refine the brand’s voice in the entrusted markets of APAC region.
– Contribute to various campaigns, including special projects and social media initiatives.
– Review and enhance performance copy to ensure alignment with brand objectives.
– Train and oversee outsourced writers to maintain high-quality standards.
– Define and implement best practices for creative processes and outputs.
– Collaborate on campaigns for other regions, ensuring consistency and creativity.
– Provide significant input on how the brand can effectively market itself in entrusted region.
– Work closely with local and APAC GTM teams to shape and implement marketing strategies.
– Take the lead on project initiation, including creating proposals and writing briefs.
– Ensure cohesive communication and creative alignment between departments in cross-functional projects.
– Proven experience as a Senior Copywriter or similar role in a creative or marketing environment.
– Strong portfolio showcasing creative and strategic copywriting skills.
– Excellent communication and project management skills.
– Ability to lead and mentor a team of writers.
– In-depth understanding of the Indian market and cultural nuances.
– Strong business acumen and strategic thinking abilities.
– English C1 or higher
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