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Senior User Acquisition Manager

Hybrid - Full-time - Senior - Digital EMEA

Cyprus

Application ID:

We are looking for a data-driven Senior User Acquisition Manager who will own the full UA cycle across regions, channels and products — from strategy and budgeting to execution, analytics and optimization. The role includes managing large budgets, running deep funnel and cohort analyses, leading hypothesis pipelines and A/B testing, driving creative strategy, monitoring competitive insights, collaborating closely with product and analytics teams, and scaling new channels and measurement frameworks including SKAN and Privacy Sandbox.

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Responsibilities

  • Develop and execute a data driven UA strategy across multiple regions, channels and products with full ownership of performance.
  • Lead user acquisition direction for the region: define priorities, growth opportunities, risks and scaling strategy.
  • Own the full UA cycle end to end: planning, setup, launch, optimization, analytics and reporting.
  • Manage and allocate large budgets efficiently to achieve CAC, ROAS, LTV and payback targets. Build and lead hypothesis pipelines: creatives, bidding strategies, audiences, offers, new channels.
  • Conduct deep analysis of funnels, cohorts, retention and unit economics to identify growth levers.
  • Run structured A/B tests for creatives, targeting and strategy optimization.
  • Monitor the competitive landscape using Sensor Tower, AppMagic, Mobile Action and Ads Library.
  • Maintain continuous creative testing and rotation; drive creative strategy and best practices.
  • Work closely with product, analytics, BI, and creative teams to align on goals and ensure cross functional execution.
  • Develop and optimize SKAN schemas, conversion values and migration strategies under Privacy Sandbox.
  • Explore, evaluate and scale new UA channels, tools, technologies and measurement frameworks.

Qualifications

  • 3 years of hands on experience in user acquisition/performance marketing for mobile products.
  • Proven experience leading a region or multiple geos: ability to set direction, drive strategy and deliver measurable growth.
  • Deep expertise in major paid channels (Meta, Google UAC, TikTok, ASA).
  • Experience managing large budgets and optimizing towards CAC, ROAS, LTV and payback. Strong analytical mindset: confident with funnel diagnostics, cohorts, financial metrics and unit economics.
  • Advanced knowledge of MMPs and attribution models (CTIT, SRNs, re attribution, SKAN, Privacy Sandbox). Confident working with BI tools (Looker, Tableau) and advanced Google Sheets.
  • Ability to drive cross functional work with product, analytics, BI and creative teams.
  • Strong communication and presentation skills.
  • Fluent English for cross regional interaction.
  • High ownership, independence in decision making and proactive problem solving.
  • Ability to operate in a dynamic environment and pull the UA function as the leading expert.

Conditions & Benefits

  • Health insurance with oncology coverage and life insurance included
  • Hybrid work mode and flexile schedule
  • Relocation package offered for candidates from other regions
  • Access to professional counseling services including psychological, financial, and legal support
  • Diverse internal training programs
  • Partially or fully payed additional training courses
  • All necessary work equipment
  • Fitness club membership discount

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