Marketing Business Analyst

Hybrid - Middle

Kazakhstan, Astana · Cyprus · Kazakhstan · Georgia

We’re seeking a Marketing Business Analyst to join our Revenue and Strategy Planning Analytics team.

As a member of this strategic group, you’ll play a key role in driving scalable and sustainable business growth by providing a strong analytical foundation for decision-making across marketing, product development, commercial strategy, and operational planning.

Position not open anymore

Responsibilities

  • Developing and optimizing marketing strategies based on analytics
  • Creating forecasts for marketing campaign performance and sales
  • Monitoring key marketing KPIs, such as ROI, CAC, LTV, and churn
  • Developing business plans and conducting scenario modeling for strategic decision-making
  • Evaluating short&long-term impact of marketing investments and promo efficiency estimation 
  • Conducting in-depth market research and competitive analysis
  • Collaborating with leadership teams to shape marketing strategy
  • Supporting and developing regular analytical reporting

Qualifications

  • Strong proficiency in SQL (BigQuery), Python (not only Pandas, Numpy, Scikit-learn, Statsmodels, practical case of different forecast and analytical methods and models), and BI tools (Tableau (preferred), Redash, Power BI, Looker)
  • Solid understanding of user behavior analysis, cohort analysis, and demand & LTV forecasting
  • Proven experience in developing and optimizing forecasting models (time series, regression, ARIMA, Prophet, exponential smoothing, random forest)
  • Experience in marketing performance evaluation, including Marketing Mix Modeling, ROI, CAC, CLV, and churn rate
  • Expertise in evaluating both long-term and short-term marketing impacts on business growth and marketing strategies
  • Experience in advertising budget optimization, scenario modeling, and resource planning
  • Analytical skills in evaluating conversion rates, sales funnels, and financial performance

Conditions & Benefits

  • Stable salary, official employment
  • Health insurance
  • Hybrid work mode and flexible schedule
  • Relocation package offered for candidates from other regions
  • Access to professional counseling services including psychological, financial, and legal support
  • Discount club membership
  • Diverse internal training programs
  • Partially or fully paid additional training courses
  • All necessary work equipment