Back

Product Marketing Manager

Hybrid - Middle

Kazakhstan, Astana · Georgia

We are seeking a Product Marketing Manager to do our retention initiatives and elevate our communication strategies across various channels. In this role, you will play a pivotal part in shaping and executing projects that enhance user engagement and satisfaction.

Position not open anymore

Responsibilities

  • Develop and execute CRM campaigns – Plan, launch, and optimize email, push, and in-app messaging campaigns to enhance user engagement and retention.
  • Collaborate with cross-functional teams – Work closely with product, data, design, and regional marketing teams to align CRM initiatives with business goals.
  • Manage customer segmentation and targeting – Define audience segments and personalize communication based on user behavior and lifecycle stage.
  • Work with CDP and automation tools – Utilize platforms like Bloomreach (preferred) to build and optimize automated customer journeys.
  • Monitor and analyze campaign performance – Track key metrics, conduct A/B tests, and provide data-driven recommendations for continuous improvement.
  • Act as the main point of contact for stakeholders – Gather requirements, communicate CRM strategy, and present campaign results to internal teams.
  • Stay up to date with CRM trends and best practices – Continuously explore new engagement strategies, tools, and technologies to improve campaign effectiveness.

Qualifications

  • At least 2-3 years of experience in CRM, push, email and in-app messaging campaigns.
  • Strong knowledge of customer segmentation and personalization – Ability to analyze customer behavior and create targeted communication strategies.
  • Hands-on experience with marketing automation tools – Familiarity with platforms like Braze, Salesforce, Iterable, or similar.
  • Analytical skills and data-driven mindset – Proficiency in A/B testing, campaign performance analysis, and reporting.
  • Experience with CDP systems – Hands-on experience with Bloomreach is a strong advantage.
  • Good communication and collaboration skills – Ability to work with cross-functional teams, including product, data, and design.

Conditions & Benefits

  • Stable salary, official employment
  • Health insurance
  • Hybrid work mode and flexile schedule
  • Access to professional counseling services including psychological, financial, and legal support
  • Discount club membership
  • Diverse internal training programs
  • Partially or fully payed additional training courses
  • All necessary work equipment