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Senior Product Marketing Manager

Remote - Full-time - Senior - Product Marketing LatAm

Serbia · Cyprus · Georgia · Kazakhstan

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We are looking for a Senior Product Marketing Manager to drive activation, engagement, retention, and monetization through multichannel campaigns. You will partner with Product, Data, and ML teams to build AI-driven personalization, run experiments, analyze performance, and manage the global CRM roadmap for measurable business impact.

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Responsibilities

  • Own end to end CRM strategy across lifecycle stages to drive activation, engagement, retention, and monetization.
  • Develop, launch, and optimize multi channel communication flows (push, email, in app, SMS, WhatsApp) based on behavioral and predictive signals.
  • Partner with Product, Data, ML, and MarTech teams to design experiments, build new CRM capabilities, and scale AI driven personalization.
  • Analyze performance using LTV, uplift, incrementality, and cohort metrics to identify high impact growth opportunities.
  • Manage CRM roadmap and execution for global markets, ensuring timely delivery, cross team alignment, and measurable business impact.

Qualifications

  • 5 years in CRM/lifecycle marketing in high growth digital products (marketplaces, mobility, delivery, or fintech preferred).
  • Strong expertise in segmentation, messaging logic, experimentation frameworks, and multi channel communication orchestration.
  • Hands on experience with CRM/ESP/CDP platforms (Braze, Bloomreach or similar) and solid understanding of MarTech architecture.
  • Data literacy: SQL or analytical tools proficiency, ability to interpret models, and experience working with predictive/ML based targeting.
  • Demonstrated ability to lead cross functional initiatives, influence stakeholders, and deliver measurable revenue or retention impact.

Conditions & Benefits

  • Stable salary, official employment
  • Health insurance
  • Hybrid work mode and flexile schedule
  • Access to professional counseling services including psychological, financial, and legal support
  • Diverse internal training programs
  • Partially or fully payed additional training courses
  • All necessary work equipment

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